Stuff that doesn't define me....

Color + Feeling= Emotion @ Cymbolism

I find when creating a corporate identity that color & logo development is one of the most time consuming steps in the design process. Logos need to stand out and be memorable while the color scheme sets the ground work for templates, newsletters, websites, postcards etc… Therefore a variety of tools & input are most welcomed.

Recently I stumbled upon a website that serves as a tool to aid designers associate color with words in order to choose the “best colors for the desired emotional effect”

Cymbolism in my opinion is another decent tool to add to the ol’ designer tool box!